Lottery Solution
New ways to maximise every customer interaction 

Overview

With competition for share of customers wallets increasingly fierce, the retail lottery experience must deliver greater levels of service and engagement if it is to grow in line with other channels such as mobile and online. Lottery operators should continue to look for new ways to optimise every customer interaction in order to drive sales through cross and up-sell and improve customer retention.
 
Timely and appealing delivery of the most suitable gaming propositions through the correct channels is critical to the continued growth and success of the retail gaming sector. We deploy proven technologies that address the key strategic issues facing today's lottery industry.
 
The result is an enhanced customer experience and greater engagement that enables retail operators to offer:
 
+ Additional sales suggestions that relate to a customer’s current activity.
 
+ The ability for customers to ‘bet with the crowd’ e.g. most popular bets, most drawn numbers etc.
 
 
+ Trigger-based rewards and promotions to entice players to play and wager more often and for higher stakes.
 
+ Content dissemination, whether its recent sports activity or information on the good causes that benefit from the money that is generated from their activity.
 
+ Best-of-breed product features that impact the customer to enhance the betting experience and create greater customer engagement.
 
 
 
Our innovative software solutions enable lottery operators to offer:
 
+ Additional sales suggestions that relate to a customer’s current activity and potential future activity in terms of online or mobile channel conversion
+ The ability for customers to bet with the crowd’ e.g. most popular bets etc
+ Trigger-based rewards and promotions to entice players to play and wager more often and for higher stakes
+ Improving cashier-customer communication at the lottery station
+ Best-of-breed product features that impact the customer to enhance the betting experience and create greater customer engagement
 
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