Product Overview
Introduce proven, best-of-breed retail technologies 

PRODUCT OVERVIEW
 
Bet+ and Lotto+ solutions lie at the heart of our business. They deliver an adaptive learning platform that analyses buying behaviour using a series of complex algorithms to trigger attractive cross and up-sell suggestions for customers in real-time.
Our platform also leverages various communication and reward technologies to deliver an integrated and seamless customer experience across all channels, including mobile and online.
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Through the introduction of proven, best-of-breed retail technologies, we are helping betting and lottery operators to transform their retail businesses by replacing outmoded practices with modern utilities that deliver greater profitability and increase customer retention.
Our product solutions work using three integrated foundations:
 
Transactional Analysis + Visual Media + Customer Interaction = More sales
 
Combined with intelligence and speed, targeted messages are delivered using screen technologies. This cuts time to market for dynamic retail promotions, reduces marketing costs and increases ROI, while educating and assisting the cashier by automatically suggesting the right item to promote to customers.
 
Transactional Analysis
Intelligently Using Data to Offer 1-2-1
Identifying and communicating with customers on a personalised level is achieved by leveraging vital customer data in a number of different ways:
+ Transactional analysis
  Real-time analysis is carried out on the customer’s transactional history along with their current transaction whilst in the shop or at the lottery station.
   
+ Adaptive learning
  The system’s adaptive learning ability enables it to learn and optimise results to intelligently improve performance over time.
   
+ Flexible rules engine
  Offering tactical promotions based on the customer’s past transactional history, analysis of common customer patterns integrated with corporate marketing goals and objectives
   
+ Customer data insight
  Identifying customer profiles to add complementary products to transactions
   
+ Micro segmentation
  Micro segmentation of customer and transaction data
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Visual Media
Bringing Promotions to Life
Our intelligent platform creates content in milliseconds using internal and external data to communicate with on-site customers. Thousands of highly attractive visual offers can be generated in any one day and adapted to maximise the customer selling opportunity.
 
It brings the visual elements of these promotions to life by combining:
 
+ Dynamic templates
+ Messages
+ Sound files
+ XML/RSS feeds
+ Live source and video
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Customer Interaction
Two-way Customer Engagement
Combining our touch screens with the latest technologies creates strong customer engagement. Customer-facing screens are placed in strategic locations to gain maximum attention, with a touch screen interface allowing the customer to instantly opt for additional wagers.
 
Additional touch screen features encourage further interaction by offering:
 
+ Voucher and Lottery/Bet slip printing
  giving customers the ability to build and print off their own tickets and bet slips
   
+ SMS/E-mailing
  building a customer relationship by offering to text or e-mail them a ticket confirmation or results
   
+ Customer vouchers
  offering customers additional rewards for interacting with the screens
   
+ Barcodes
  for scanning and presenting customer offers
   
+ Opt-ins
  improving customer data capture through opt-ins and current address changes etc
 
Introduce proven, best-of-breed retail technologies
1. Customer approaches the cashier with the winning bet slip.
 
   
2. Bet+ identifies the winning bet and initiates a real-time analysis to identify additional relevant bets.
 
   
3. Bet+ exposes the customer to a retention offer for a bet on a horse ridden by the same jockey, the next day, at a similar price. The 5 Euro bet offer presents the opportunity for a 10% win bonus if the horse wins.
 
   
4. Bet+ exposes the customer to a retention offer for a bet on a horse ridden by the same jockey, the next day, at a similar price. The 5 Euro bet offer presents the opportunity for a 10% win bonus if the horse wins.
 
   
5. Betting shop increases retention of winnings and improves payout percentages.
 
 
 
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